DCBID: DTLA Open House

July 2017

Los Angeles, California

 

THE CHALLENGE

With more than 10,000 new units going live in Downtown Los Angeles, my team and I were tasked with the mission of igniting new interest in the downtown area.

 

THE SOLUTION

The idea of a Downtown LA Open House, featuring multiple properties materialized, but we realized that this would likely be too boring… Too easy. Instead, we devised a series of exclusive activations: private shows by the LA Opera, synchronized swimmers in posh rooftop pools, zorbing down alleyways, ball pits on balconies, and picnics in the sky. My role was to come up with these activations and assist in design work (campaign logo, partnership decks and pitch decks). In order to catapult the current DTLA real estate market crisis into high gear, we invited people to our social media-friendly DTLA playground.

 

THE RESULTS

800 Attendees experienced a revamped version of the stale and outdated “apartment tour,” and saw five of DTLA’s top residential properties in a brand new light. Future residents discussed how DTLA is now “the heart of the city” and that the Open House was “a great event that helped me see the opportunities that Downtown LA has to offer."

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TESTIMONIAL

"The team recently executed a first-time, large scale, signature event for us.  They had been working closely with our VP of Marketing who had been running point and, on short notice, stepped in to take the lead not hesitating to expend whatever effort necessary to ensure that the event was a brilliant success.  The event was executed with the highest standards and throughout the process the team remained positive, professional, poised and effective. I always felt as though we were in capable hands and the final product proved that. 

I would highly recommend them." 

- Suzanne Holley, Senior VP and COO, DCBID