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PEPSI PLAYHOUSE

Case Study

Ongoing

New York City, New York

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THE CHALLENGE

Pepsi is known for being in touch with a multitude of demographics. They're constantly working on side projects such as Pepsi We Inspire, Pepsi Music, and the like. They need surprising partnerships, installations, events, and influencers to remain at the top. Pepsi strives to create moments to escape all the stresses and anxieties of everyday life.

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THE SOLUTION

I've laid out strategies, partnership pitches, logos, and even edited promos for their involvement in the AMAs. (Fortunately, I was not involved in the whole Kendall Jenner fiasco, JFC that was a nightmare.) The latest project is Pepsi Playhouse, which serves to embrace the eternal child within and to reclaim our sense of wonder. The Play House will be segmented into particulate spaces, each inspired by musical genres, formats and technologies. For additional music dimension, we will be partnering with well-known artists and creators with a legacy of inspired visual design to curate and design each space within the Play House experience, like Pharrell Williams and Gwen Stefani.

 

THE RESULTS

Pepsi has entrusted me with their sales decks and a few promotional works since 2007, and we continue to collaborate on projects.

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©2021 by Lisa Plywood.

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